what it [dot] be ® is a tight-knit family of artists and skateboarders keeping you up-to-date on our way of life. A newsroom for not just the dope shit that gets noticed, but the underground that holds it down too. We stay on the creativity tip, always delivering fresh ideas. We got sneaker heads dropping that knowledge, original skateboarding features from our family, and new merchandise constantly. Stay current in what it [dot] be ® | the dailies.