News came in not too long ago concerning the production of hardware bolts company turned street wear icon, Diamond Supply Co’s new upcoming footwear line. In a licensing agreement with Podium Distribution (DVS, Matix, Lakai, etc.) the Diamond brand will be debuting a whole new footwear line through DVS and Podium Distribution.
The first that we’ve seen Diamond Supply Co hit the skate shoe scene was the release of the Tiffany Nike Dunk which was a part of a Team Manager Pack that Nike released years ago. We’ve seen many DVS X Diamond Supply collaborations since, but now Diamond is heading for the direction that many at HUF and The Hundreds have dipped their hands into as well, our feet. It’s nice that they have an established brand but will they sway kids from the core skate shoe brands out there? I guess everybody is trying to get a piece of the pie. Now you can deck out Diamond from head to toe. Totally radical.